IDEA CELLULAR LIMITED
2001
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Over 7 odd years of work, beginning 2001, the practice designed the interiors and branding of the IDEA cellular phone network in India. Design assignments included the brand graphics, remodeling of existing shops, creation of new service centers, and the training of about 50 other architectural practices all over India to ensure that the Design Manuals would be followed meticulously so that design objectives are fulfilled. Over 2000 service units have been built all over India till 2010, with more being churned out every year. Working on such Design Manuals has been an interesting part of the practice since 2001, and we continue to do such work for select clients all over India.