SAN MARZANO, PIZZA EXPRESS
DELHI
1998
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Designed in the heart of New Delhi , the SAN
MARZANO was the first of five restaurants designed
by the practice with a well established brand which
had originated in the UK , and had held its ground in
the Italian food space in the UK . The project involved
understanding the brand’s design philosophy , and
transferring its brand image to India , while solving
design problems in the tropical climate it was located
in . The other SAN MARZANOs were built in
Mumbai , Pune and South Delhi . Opened in 1998, the
simple yet functional restaurant , designed in the
minimalistic style of the times became a rage in the
city , and set trends in modern design which held their
ground for about a decade .